Effie Awards Saudi Arabia is the Kingdom’s leading platform dedicated to recognising and celebrating marketing effectiveness.
Building on the legacy of 16 successful editions of the MENA Effie Awards, the program brings a focused spotlight to Saudi Arabia’s most impactful work – honouring the ideas, campaigns, and teams that are setting new benchmarks for effectiveness within the Kingdom.
More Than an Awards Night – Introducing The Effectiveness Edit
Effie Awards Saudi Arabia extends beyond a single evening of celebration with The Effectiveness Edit – a curated, one-day festival of marketing effectiveness.
Designed for the Kingdom’s marketing, media, and business community, the experience brings together industry leaders, changemakers, and creative thinkers for a day of insight, dialogue, and inspiration.
A Festival of Ideas That Drive Impact
From thought-provoking talks and expert-led workshops to dynamic panels and debates, The Effectiveness Edit explores the forces shaping marketing effectiveness in Saudi Arabia today.
This is where ideas are challenged, perspectives are expanded, and the future of effective marketing is defined.
By night, the journey culminates in the Effie Awards Saudi Arabia Award Ceremony, where the industry comes together to honour the campaigns, brands, and teams delivering real impact across the Kingdom.
A full-circle experience – from insight to impact, from learning to recognition.
What We’ll Be Exploring
The Effectiveness Edit will cover key themes shaping the Saudi marketing landscape, including:
- From Vision 2030 to Version 3.0: Measuring marketing impact in a transforming economy
- The new Saudi consumer: Growth, culture, and the ROI question
- Do Saudi campaigns still play safe and lose impact?
- Emotion, data, or technology: What drives effectiveness today?
…and more conversations that matter.
Date: 11 June 2026
Location: Riyadh
Time: 2.00 PM – 8.00 PM
