EFFIE AWARDS SAUDI ARABIA

EFFIE AWARDS SAUDI ARABIA

FEATURING 'THE EFFECTIVENESS EDIT' TALKS

Effie Awards Saudi Arabia is the Kingdom’s leading platform dedicated to recognising and celebrating marketing effectiveness.

Building on the legacy of 16 successful editions of the MENA Effie Awards, the program brings a focused spotlight to Saudi Arabia’s most impactful work – honouring the ideas, campaigns, and teams that are setting new benchmarks for effectiveness within the Kingdom.

More Than an Awards Night – Introducing The Effectiveness Edit

Effie Awards Saudi Arabia extends beyond a single evening of celebration with The Effectiveness Edit – a curated, one-day festival of marketing effectiveness.

Designed for the Kingdom’s marketing, media, and business community, the experience brings together industry leaders, changemakers, and creative thinkers for a day of insight, dialogue, and inspiration.

A Festival of Ideas That Drive Impact

From thought-provoking talks and expert-led workshops to dynamic panels and debates, The Effectiveness Edit explores the forces shaping marketing effectiveness in Saudi Arabia today.

This is where ideas are challenged, perspectives are expanded, and the future of effective marketing is defined.

By night, the journey culminates in the Effie Awards Saudi Arabia Award Ceremony, where the industry comes together to honour the campaigns, brands, and teams delivering real impact across the Kingdom.

A full-circle experience – from insight to impact, from learning to recognition.

What We’ll Be Exploring

The Effectiveness Edit will cover key themes shaping the Saudi marketing landscape, including:

From Vision 2030 to Version 3.0: Measuring marketing impact in a transforming economy
The new Saudi consumer: Growth, culture, and the ROI question
Do Saudi campaigns still play safe and lose impact?
Emotion, data, or technology: What drives effectiveness today?

…and more conversations that matter.

Date: 11 June 2026
Location: Narcissus The Royal Hotel, Riyadh
Time: 2.00 PM – 8.00 PM

Speakers — More Voices Revealed Soon

Ammar Omar Alamro

Chief Marketing Officer - Saudi Automobile and Motorcycle Federation

Bernard Abou Nader

Founder - The Brand Fantasticator

Jana Albanna

MarCom Director - Herfy Food Services

Ahmed Chatila

Director of Brand & Communication - Gathern

Bader Mokdad

Head of Marketing & Strategy - Saudi Ceramics (PIF Company)

Rami Al-Rousan

Director of Marketing & Communications - EVIQ

Ruchdi Hamed Naji

Head of Marketing - Samsung Electronics

Hiba Hassan

FDC - Luma AI

Abdullah Alrazeen

Marketing & Branding Executive Director - Saudi Tourism Authority (STA)

TJ Lightwala

Marketing & AI Practice Lead MEA - Accenture Song

Ahmed Kaboh

Head of Brand - Kantar Saudi Arabia

Najla Aldamer

Brand Management Director - King Salman International Airport

Maria Bobrowska

CEO of Axiom Growth Advisory - Advisor to Esports Businesses

2:30 pm - 3:00 pm

A New Era of Marketing Effectiveness, powered by YouTube

3:00 pm - 3:30 pm

Panel Session

In a fast-evolving market like Saudi Arabia, consumer expectations are shifting rapidly - shaped by cultural confidence, digital behavior, and growing purchasing power among younger and female audiences. This panel connects consumer behavior, culture, and measurement, exploring how brands can move beyond awareness metrics to understand what truly drives conversion, and how to balance cultural relevance with measurable business impact.

3:30 pm - 4:00 pm

Session

Do Saudi Campaigns Still Play Safe - And Lose Impact?

As Saudi audiences become more expressive, culturally confident, and digitally vocal, a critical question emerges: are brands keeping up or holding back? In this data-led interactive session, Kantar unpacks what the numbers actually say about creative risk-taking in Saudi Arabia , where campaigns are holding back, where boldness is paying off, and what the gap between brand perception and audience expectation really looks like on the ground.

4:00 pm - 4:30 pm

Debate Panel

Emotion, Data, or Technology - Which Wins the Effectiveness Equation?

This is a structured three-way debate featuring six industry voices, with each side arguing what truly drives marketing effectiveness in today’s Saudi market. Side A explores the power of Emotion & Creativity, making the case that emotional storytelling and cultural resonance remain the strongest drivers of brand impact, recall, and long-term effectiveness, and that data and technology without a strong creative idea simply amplify the wrong things faster. Side B focuses on Data & Intelligence, arguing that in a fast-moving and digitally sophisticated market like Saudi Arabia, data-driven decision making and audience intelligence are what separate high-performing campaigns from those that merely feel good. Side C examines Technology & Innovation, presenting the case that AI, martech, and automation are no longer support functions, but the new creative and strategic edge — and that brands treating technology as an afterthought are already falling behind.

5:00 pm - 5:40 pm

Unlocking Marketing ROI with Google’s GenAI

5:40 pm - 7:00 pm

Effie Awards Saudi Arabia Award Ceremony

Claim Your Pass

Effectiveness Edit Pass

$85.00

Effectiveness Edit Pass

The Effectiveness Edit

Number of Tickets

Email Address

Subtotal $85.00

Total due $85.00

Effie Awards Saudi Arabia Pass

$305.00