Reserve your Spot
CLAIM YOUR PASS

EFFIE AWARDS SAUDI ARABIA

FEATURING 'THE EFFECTIVENESS EDIT' TALKS

Effie Awards Saudi Arabia is the Kingdom’s leading platform dedicated to recognising and celebrating marketing effectiveness.

Building on the legacy of 16 successful editions of the MENA Effie Awards, the program brings a focused spotlight to Saudi Arabia’s most impactful work – honouring the ideas, campaigns, and teams that are setting new benchmarks for effectiveness within the Kingdom.

More Than an Awards Night – Introducing The Effectiveness Edit

Effie Awards Saudi Arabia extends beyond a single evening of celebration with The Effectiveness Edit – a curated, one-day festival of marketing effectiveness.

Designed for the Kingdom’s marketing, media, and business community, the experience brings together industry leaders, changemakers, and creative thinkers for a day of insight, dialogue, and inspiration.

A Festival of Ideas That Drive Impact

From thought-provoking talks and expert-led workshops to dynamic panels and debates, The Effectiveness Edit explores the forces shaping marketing effectiveness in Saudi Arabia today.

This is where ideas are challenged, perspectives are expanded, and the future of effective marketing is defined.

By night, the journey culminates in the Effie Awards Saudi Arabia Award Ceremony, where the industry comes together to honour the campaigns, brands, and teams delivering real impact across the Kingdom.

A full-circle experience – from insight to impact, from learning to recognition.

What We’ll Be Exploring

The Effectiveness Edit will cover key themes shaping the Saudi marketing landscape, including:

  • From Vision 2030 to Version 3.0: Measuring marketing impact in a transforming economy
  • The new Saudi consumer: Growth, culture, and the ROI question
  • Do Saudi campaigns still play safe and lose impact?
  • Emotion, data, or technology: What drives effectiveness today?

…and more conversations that matter.

Date: 11 June 2026
Location: Narcissus The Royal Hotel, Riyadh
Time: 1:45 PM – 8.00 PM

Speakers

Ammar Omar Alamro

Chief Marketing Officer - Saudi Automobile and Motorcycle Federation

Bernard Abou Nader

Founder - The Brand Fantasticator

Jana Albanna

MarCom Director - Herfy Food Services

Ahmed Chatila

Director of Brand & Communication - Gathern

Bader Mokdad

Head of Marketing & Strategy - Saudi Ceramics (PIF Company)

Rami Al-Rousan

Director of Marketing & Communications - EVIQ

Ruchdi Hamed Naji

Head of Marketing - Samsung Electronics

Hiba Hassan

FDC - Luma AI

Abdullah Alrazeen

Marketing & Branding Executive Director - Saudi Tourism Authority (STA)

TJ Lightwala

Marketing & AI Practice Lead MEA - Accenture Song

Ahmed Kaboh

Head of Brand - Kantar Saudi Arabia

Najla Aldamer

Brand Management Director - King Salman International Airport

Maria Bobrowska

CEO of Axiom Growth Advisory - Advisor to Esports Businesses

Ali Cheikhali

Creative Strategy & Innovation Lead - Google MENA

Elie Chammas

Head of Advertising & Brand Solutions - Anghami+OSN+

Hanibal Ahwash

Saudi Youtube Sales lead - Google

Ameer Albahouth

Founder - Arbaaa

Ahad Hamza Nihal

Business Director - Al Othaim Entertainment

Artem Avdeev

Head of Retail - L'azurde

Dina El Sehrawy

Co-founder, Chief Partner Client Success - WonderMuse

Yara Murad

Creative Director - Habbar

Bandar Altowairqi

Co-Founder & Chief Creative Officer - Habbar

1:45 pm - 2:30 pm
Registration & Networking
2:30 pm - 2:45 pm
Opening
2:45 pm - 3:15 pm
Keynote Session
A new era of marketing effectiveness, powered by YouTube
Effectiveness happens at the intersection of brilliant creative and intelligent distribution. YouTube has evolved into a multi-format powerhouse where culture is shaped, and for marketers, it represents the ultimate canvas for innovation. This keynote reveals how the next generation of marketing effectiveness unlocks success through the marriage of human creativity and platform intelligence. We’ll explore how to build campaigns that resonate across different screens, how AI is supercharging the value chain and how to capture authentic attention that translates into brand loyalty. Join us to discover how to turn cultural relevance into commercial success.

Hanibal Ahwash

Saudi Youtube Sales lead
Google

3:15 pm - 3:25 pm
Prayer Break
3:25 pm - 4:00 pm
Panel Session
The New Saudi Consumer: Growth, Culture & the ROI Question
In a fast-evolving market like Saudi Arabia, consumer expectations are shifting rapidly - shaped by cultural confidence, digital behavior, and growing purchasing power among younger and female audiences. This panel connects consumer behavior, culture, and measurement, exploring how brands can move beyond awareness metrics to understand what truly drives conversion, and how to balance cultural relevance with measurable business impact.

Ammar Omar Alamro

Chief Marketing Officer
Saudi Automobile and Motorcycle Federation

Najla Aldamer

Brand Management Director
King Salman International Airport

Jana Albanna

MarCom Director
Herfy Food Services

Abdullah Alrazeen

Marketing & Branding Executive Director
Saudi Tourism Authority (STA)

4:00 pm - 4:30 pm
Session
Do Saudi Campaigns Still Play Safe - And Lose Impact?
As Saudi audiences become more expressive, culturally confident, and digitally vocal, a critical question emerges: are brands keeping up or holding back? In this data-led interactive session, Kantar unpacks what the numbers actually say about creative risk-taking in Saudi Arabia , where campaigns are holding back, where boldness is paying off, and what the gap between brand perception and audience expectation really looks like on the ground.

Ahmed Kaboh

Head of Brand
Kantar Saudi Arabia

4:30 pm - 5:05 pm
Debate Panel
Emotion, Data, or Technology - Which Wins the Effectiveness Equation?
This is a structured three-way debate featuring six industry voices, with each side arguing what truly drives marketing effectiveness in today’s Saudi market. Side A explores the power of Emotion & Creativity, making the case that emotional storytelling and cultural resonance remain the strongest drivers of brand impact, recall, and long-term effectiveness, and that data and technology without a strong creative idea simply amplify the wrong things faster. Side B focuses on Data & Intelligence, arguing that in a fast-moving and digitally sophisticated market like Saudi Arabia, data-driven decision making and audience intelligence are what separate high-performing campaigns from those that merely feel good. Side C examines Technology & Innovation, presenting the case that AI, martech, and automation are no longer support functions, but the new creative and strategic edge — and that brands treating technology as an afterthought are already falling behind.

Bader Mokdad

Head of Marketing & Strategy
Saudi Ceramics (PIF Company)

Ahmed Chatila

Director of Brand & Communication
Gathern

Rami Al-Rousan

Director of Marketing & Communications
EVIQ

Ruchdi Hamed Naji

Head of Marketing
Samsung Electronics

TJ Lightwala

Marketing & AI Practice Lead MEA
Accenture Song

Maria Bobrowska

CEO of Axiom Growth Advisory
Advisor to Esports Businesses

5:05 pm - 5:45 pm
Masterclass
The Last Frontier for Growth: Creative Effectiveness Powered by GenAI
Just about every marketer is playing with Generative AI right now, but very few are using it to drive actual business growth. In this closing session, we cut through the noise to focus on the one thing that still makes or breaks a campaign: creative effectiveness. We will look at how leading brands are moving past the AI hype to scale their biggest ideas without sacrificing craft or brand soul. Show up to get a practical playbook on how to pull Creative GenAI out of the sandbox and deploy it for immediate growth.

Ali Cheikhali

Creative Strategy & Innovation Lead
Google MENA

5:45 pm - 6:15 pm
Panel Session
Built Together, Won Together: The Case for Deeper Brand-Platform Collaboration
The best campaigns in Saudi Arabia don't start with a media plan - they start with a conversation. This panel brings together brand leaders and platform voices who have moved beyond the transactional to build something more powerful: partnerships that share data, co-create formats, and have a genuine stake in the outcome. Because in the Kingdom's most competitive marketing landscape, the brands that win aren't just buying platforms. They're building with them.

Ameer Albahouth

Founder
Arbaaa

Ahad Hamza Nihal

Business Director
Al Othaim Entertainment

Artem Avdeev

Head of Retail
L'azurde

Elie Chammas

Head of Advertising & Brand Solutions
Anghami+OSN+

6:15 pm - 8:00 pm
AWARDS CEREMONY

Claim Your Pass

Effectiveness Edit Pass
$85.00

Effectiveness Edit Pass

The Effectiveness Edit

Subtotal $85.00

Total due $85.00

Effie Awards Saudi Arabia Pass
$305.00

Effie Awards Saudi Arabia Pass

Effie Awards Saudi Arabia 2026

Subtotal $305.00

Total due $305.00

Effectiveness Edit + Awards
$365.00

Effectiveness Edit + Awards Pass

The Effectiveness Edit & Effie Awards Saudi Arabia 2026

Subtotal $365.00

Total due $365.00

ORGANIZED BY

EFFIECIATE PARTNERS

MEDIA PARTNERS

PR PARTNER